About Us

Welcome to Riverton Chevrolet, Utah’s Oldest and Most Trusted Dealership

We are thrilled to welcome you to Riverton Chevrolet, a family-owned and operated dealership renowned for being a cornerstone of Utah’s vibrant automotive landscape. Our commitment to our customers is unparalleled and has been a century in the making, as our history reveals. Here’s a closer look at that legacy and how we fulfill our promise of an extraordinary and meaningful dealership experience...

Our Incredible Legacy: From Riverton to South Jordan

Riverton Chevrolet is a state-of-the-art dealership in South Jordan, with our current facility opening in 2016—yet our story goes much further back to another time and another location. Today, we’re a fourth-generation family-owned business with a legacy that started in the 1920s with an entrepreneur named Gwynn Page.

Automobiles were a modern marvel and a luxury in Utah in the 1920s, but that didn’t stop Gwynn from seeing an incredible opportunity. He opened Riverton Motor Co. as a Ford dealership in 1922, knowing farmers throughout the area could benefit from Henry Ford’s ingenuity. Even so, it took some convincing and a lot of hard work. With every new vehicle, Gwynn rode his horse-drawn carriage to Salt Lake City to pick up the latest model. He stopped at farms along his route home, marketing the model with his door-to-door—or, more aptly, farm-to-farm—sales approach.

Gwynn’s dedication was tested during the Great Depression. The entrepreneur eventually bought into General Motors and swapped the Ford lineup for Pontiac, Chevrolet, GMC, Buick, and Oldsmobile. The change proved prosperous, with Riverton Motor Co. flourishing due to Gwynn’s commitment to his customers and his promise to treat everyone like family. Eventually, Gwynn retired and sold the business to Don Page in 1957.

Under Don’s leadership, Riverton Motor Co. expanded to offer customers more, from a larger selection of models to more service bays and a modern facility. Don took Gwynn’s vision further, wanting his customers to see Riverton Motor Co. as an automotive partner. He accomplished as much, and his son, Chris, continued that vision when he took over the family business in 1986.

In the late 1980s, Riverton Chevrolet relocated to Sandy, Utah, before the Page family built a state-of-the-art facility in South Jordan. Today, our dealership is run by Chris’s son, Logan, marking the fourth generation of an incredible family legacy. With each new generation of leadership, Riverton Chevrolet has evolved to become Utah’s oldest and most trusted dealership.

Our Promise of Excellence

We have so much to be proud of, from our facility to our incredible history, yet we’re most proud of our commitment to our customers and reputation for following through on our promise of excellence. But what does that promise look like, and how do we deliver?

Buying a car should be an exciting experience because it’s not every day that you get to bring your automotive dreams to life. As your dealer, we’re responsible for setting the tone and fostering your excitement. Because of this, you can expect a laid-back approach from our friendly sales team, who’s more interested in building relationships and listening to your needs than making a quick sale. To us, you’re more than a number; you’re part of our family and the reason for our success.

Join the Legacy Today

Treat yourself to an incredible dealership experience at Riverton Chevrolet. Our long history in Utah’s automotive landscape speaks volumes about who we are and our efforts to exceed our customers’ expectations since the 1920s. From Gwynn’s door-to-door approach to the family-centric culture we foster at our facility, there’s no question that we go the extra mile for our customers.

We hope you’ll join our legacy and bring your Chevy dreams to life with us. Stop by the dealership today and walk through the largest selection of new and used Chevrolet cars, trucks, and SUVs in our state. While you’re here, you just might find a vehicle you can’t live without and gain an automotive partner for life!

The History of Riverton Chevrolet

The story of Riverton Chevrolet starts out much like any other family business: rooted from the humble beginnings of someone who valued hard work and family. Gywnn Page founded Riverton Motor Co. in 1922 as a Ford dealer. It started in Riverton a little over four miles from where the current Chevrolet facility is located at 11100 South Jordan Gateway in South Jordan.

The challenge of starting a new business proved to be difficult due to the rarity and expense of owning an automobile. With a horse-and-buggy being the main mode of transportation, Gywnn would ride his carriage to Salt Lake to pick up a vehicle then drive it back to Riverton to hand shop it from farmer to farmer, door by door.

When the Great Depression hit, Gywnn Page was forced to make some tough decisions. Selling cars in that environment was difficult, but he managed to find a way. In 1933, Gwynne dropped the Ford franchise to take on several General Motors marques, including Buick, Oldsmobile, Pontiac, Chevrolet and GMC trucks.

A lot has changed since then. As Riverton Motor Co and the auto industry evolved, their location has been added to and remodeled several times. In 1957, Don Page became the dealer and continued to grow the dealership business. Don added 14 additional service bays in hopes of giving Riverton one of the most up-to-date auto shops in south Salt Lake County.

Don's son Chris took over the business in 1986. Chris kept the business at it's original location in Riverton until 1993.

In 1993, Chris relocated the dealership to Sandy, Utah to become the first dealer in the Southtowne Auto Mall. In the late 90s and early 2000s, Riverton Chevrolet continued its growth with the additions of all the GM lines in Elko N as well as some import franchises in Sandy. In 2004, they created an accessories company distributing GM accessories as well as some retail accessories sales as well.

In 2009, Chris's son, Logan, became involved in the business, leading the company into its fourth generation of family ownership. As Riverton Chevrolet continued to grow, they began to wonder how to handle the current and future business in the current facility and undersized lot space. This is what led to the relocation to their new facility in South Jordan in 2016. A facility, with extremely customer centric philosophy and culture, will be a valued asset in their continued growth of the Chevrolet and Riverton brands.

Visit Riverton Chevy Dealer In South Jordan, Utah

At 99 years old, Riverton Chevrolet is the oldest dealership in the state of Utah, making them the "Chevyweight Champion.” Their selection of New and used Chevy models is the largest in Utah. Riverton Chevrolet offers state-of-the-art facilities, which include a large, open showroom, a dozen large-screen video displays and touch screen kiosks customers can use to customize vehicles with, including different colors and accessories.

Riverton Chevrolet is also home to the BEST Customer Service you will find. They pride themselves on a friendly no-pressure sales approach when purchasing a vehicle. Their team members want your experience to be comfortable and pleasant throughout the entire process. It’s time for you to be part of the Riverton Chevrolet family.

Riverton Chevrolet is conveniently located in South Jordan Utah. They serve all of Utah, including Salt Lake City. They have an in-house GM CERTIFIED Service Department and Chevy Parts Department. Whether you're in need of a minor repair or major service work, Riverton Chevrolet's GM Factory-Trained Technicians know your vehicle better than any other repair shop. Riverton Chevrolet is here to help you through the stressful situations of car ownership! Schedule your GM or Chevy Service.